Meet the Founders

Together, we're building a swimwear brand rooted in style, confidence, and the kind of pieces you reach for all summer long.

Happily Beach Club is a mother-daughter brand built between sketches and sewing machines.

Ashley has always been drawn to swimwear... not just how it looks, but how it makes women feel. She designs with a focus on confidence, ease, and that effortless "I could live in this" energy.

Her mom, Dixie, is the maker. The one who takes those ideas and carefully brings them to life stitch by stitch, making sure every piece feels just right.

What started as shared creativity has turned into something bigger: a brand built on trust, craftsmanship, and a love for swimwear.